Programme Content
Year 1: The Fundamentals
Your first year educates you in all aspects of music, theatre and entertainment management. You investigate issues of artistic ownership through study of contracts and copyright. You explore ways to fund projects. You gain an appreciation of marketing, managing organisations, venue and tour management, entertainment law and managing finance. You also collaborate on practical projects, while developing transferable skills like presentations and time management.
Year 2: Applying the Skills
During this year, you extend your strategic and financial management knowledge, while acquiring new skills in project planning and gaining an understanding of local and international cultural policies. You learn about managing people, the production of music, theatre, dance and entertainment and you author your own business plan. You work as part of a team responsible for developing and managing a real-life project, such as a music festival, a theatre production, conferences and events or an A&R initiative.
Year 3: Becoming the Arts Manager
A three-month work placement offers practical experience in your area and allows you to analyse an organisation of your choice. You research and present a paper at our annual Contemporary Issues in Arts Management conference. Finally, you research and author a 12,000-word management research paper, about a topic chosen by you.
Teaching and Assessment
Teaching is delivered through lectures, workshops, personal study and collaborative projects. Assessment is through practical projects, portfolio submissions, written reports, exams, evaluations and presentations.