Dr Eva Petersen

Programme leader

Keith Mullin

Head of Department: Management; Music Department: Subject Leader Professional Practice & Music Business

MA, PGDip, FHEA Course Leader  

Keith is a member of Liverpool band The Farm and works as a freelance music professional. The band’s first album reached number one in the UK and they continue to perform at festivals and UK venues. He has also managed bands and artists, and co-owned independent labels Honey Records, Produce Records and recently Vile Entertainment. Keith was also a member of The Justice Collective achieving the 2012 Christmas number one with their recording of He Ain’t Heavy, He’s, My Brother, working with Guy Chambers, Sir Paul McCartney, Mick Jones from The Clash, Robbie Williams and former Spice Girl Mel C.

With over 30 years’ experience in the music industry, he has acquired a knowledge and experience of the industry’s management structures and common business practice which he passes on to his students. He uses a mixture of approaches and methods to ensure that learning feeds into career-focused development for musicians and artists.

With an MA in Music Industry Studies, and PGCert in higher education teaching, he has mentored and taught numerous musicians who have gone on to enjoy successful careers in the music industry as songwriters, managers, A&R managers, live music industry media and digital marketing professionals. He continues to maintain relationships with many professional entertainment companies, publishers, record labels, agents, managers, promoters. In addition, he has performed with numerous experienced artists such as, Mick Jones (The Clash), Paul Heaton, Suggs, David Bryn, Susan Vega, Fun Lovin Criminals, Happy Mondays, Take That, Eurasia, Clean Bandit, Madness, The Stone Roses, Beverly Knight, Lightening Seeds, BA Robinson, New Order, Peter Hook & The Light and many other high-profile artists. More recently he worked alongside Rob Sloman as associate producer, composer and music director for the documentary Howard’s Way, the documentary currently features on sky documentaries.

Keith teaches a broad range of subjects across the disciplines of music and management, music industry and business, professional practice, research skills, practical project, work, live music and events, performance techniques and coaching. Keith’s industry knowledge and experience permit a relevant contribution to teaching and learning across multiple disciplines.

Keith possesses an extensive portfolio of professional experience having worked in the music and creative industries for 32 years. Working as a successful artist/entrepreneur since 1989 to the present day, has assisted in acquiring a comprehensive knowledge of music industry conventions and contemporary business practices. Enabling the application of music industry insights and practices within educational settings. Professional experience in Keith’s view is “an integral part of preparing students for a profession, through linking theoretical studies to deliberate practice and their learning”

Publications

What is a good higher education teacher? "Am I what I say I am?" Published 2017-04-18 LJMU Innovations In Practice

Hillsborough Justice Tour 2012 - The John Robb Diary, Book, Chapter Contribution

Music releases

Albums

Spartacus (1991)

Love Sees No Colour (1992)

Hullabaloo (1994)

Pastures Old and New (1986)

Spartacus Live (1991) 

Groovy Times (1991)

Best of The Farm (1998) 

The Very Best of The Farm (2001) [compilation] Back Together Now! Live (2006) All Together with The Farm (2007) [live album] Singles.

Keith’s songs have featured on 90-compilation albums

Singles

Hearts and Minds (1984)

Steps of Emotion (1985)

Some People (1986)

Body and Soul (1989)

Stepping Stone / Family of Man, Groovy Train, All Together Now (1990)

Sinful! (Scary Jiggin' with Doctor Love) with Pete Wylie, Don't Let Me Down, Mind (1991)

Love See No Colour, Rising Sun, Don't You Want Me, Love See No Colour (re-mix) (1992)

Messiah, Comfort (1994)

All Together Now (Everton FA Cup Final version) (1995)

All Together Now 2004 (feat. SFX Boys Choir) (1994)

Dr Veronica Skrimsjö

Lecturer

Veronica has a BA (Hons.) and MA in popular music studies, and a PhD that focused on popular music, aesthetics, and record collecting. She has been teaching at HE-level since 2009 and is a fellow of the HEA.

Veronica’s research is primarily concerned with record collecting and collecting cultures, materiality and aesthetics. One of her main aims is to highlight how diverse and active popular music fandom and consumption is, and she has a clear focus on the listener and reader-response theories. In 2016 she published the book ‘I, Me, Mine?’: An Initial Consideration of (Popular Music Record) Collecting Aesthetics, Identities & Practices, and more recently published the book The Vinyl Revival, Gender, and Collecting Aesthetics.

Veronica is the co-chair and a founding member of the Society for Music Production Research (SMPR), and the Journal of Music Production (Intellect Books), and sits on the editorial board for The British Pop Archive book series (Manchester University Press). She regularly provides research commentary for various media, including radio, television, and print, and she is the sole owner of the Cunard Yanks record collection.

Selected publications/research

‘I, Me, Mine?’: An Initial Consideration of (Popular Music Record) Collecting Aesthetics, Identities & Practices (2016)

The Vinyl Revival, Gender, and Collecting Aesthetics (2025)

A selection of shorter works is available via www.veronicasvinyl.com

Dr Dori Howard

Lecturer

Dori is a popular music researcher and writer. She is one of fewer than 100 people in the world to hold an MA in the Beatles, Popular Music and Society, and she has a PhD in Popular Music. Her key research interests are the Beatles and Liverpool, genre studies, and popular music ethnography. More recently, her research focuses on gender and embodiment in popular music.

 Dori is a public speaker on the Beatles and other popular music topics and has been consulted in online, print, and television media considerations of popular music, including BBC World News. She is a member of the International Association of Popular Music (IASPM UK and USA).

Bob James

Lecturer

Bob has over 30 years of music industry experience including working in publishing, record labels, management, digital and other areas of exploitation of intellectual copyright. During this time, he has built up a strong network of contacts in Los Angeles, New York, Nashville, Germany and Asia as well as the UK.

Bob was founder and former CEO of Music House, which was the UK’s largest and most successful independent music promotions company. It worked with most of the UK and Europe’s largest labels and artists on club, radio, TV and international promotions.

He left Music House in 2002 to set up Asylum, managing the careers of various song writing and production teams including DEEKAY Music in Copenhagen and has through strategic co-writing and artist development built relationships with most of the major songwriters and producers worldwide. His writing and production credits have been responsible for over 60 million records sold. 

Artist management included a selection of platinum selling acts, including Misteeq, and he has developed acts that have involved Randy Jackson (American Idol) and Mick Fleetwood (Fleetwood Mac). 

Bob was instrumental in the negotiation of the first ever digital deal with Universal Records and has done ground-breaking deals for his artists involving major brands, including Motorola.  

Still an active manager, Bob’s roster of artists includes Kelvin Jones (gold and platinum selling artist in Germany) and Hannah Trigwell. He has been a consultant to Arista Records (BMG) and EMI Records and been part of a production team with projects signed to Warners, MCA and Telstar Records.

Bob now runs Get Money from Music, where he mentors and coaches' songwriters, producers, recording artists and music industry entrepreneurs. He regularly sits on industry panels and lectures on the music industry and new business models across the UK and Europe.

Bob currently works on the MPP modules and mentors' performance, songwriting and production students at LIPA. He provides feedback, support and guidance as he uses his experience to guide students on the best way to navigate the music industry. 

Through his years of experience Bob has learnt that artists need support not only in business but also with their mindset and creativity. Before entering the creative industries, you need to learn how to understand and deal with the pressures you will be under, be your authentic self and have the right knowledge to help you navigate your way to success. Bob’s role with students is to help them create possibility.